The legendary business adviser and bestselling author shows how to go on the offensive to both shape and take advantage of the forces of uncertainty, turbulence, and strategic disruption that are creating new customer needs, market segments and ways to make money.

A Wall Street Journal bestseller The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:Build the perceptual acuity to see around corners and detect, ahead of others, those forces,especially people, who are the catalysts of change,that could radically reshape a company or industryHave the mindset to see opportunity in uncertaintyCommit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitorsBreak the blockages that can hold your company backKnow when to accelerate and when to shift the short-term and long-term balanceMake your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.

"The phenomenon of uncertainty is not new; what is new is its intensity and potential to change industries and destroy companies. Business leaders can be on the defensive, or they can be on offense, prepared to lead decisively. The ability to deal with uncertainty is perhaps the paramount skill leaders must have to be successful in this era. Without it they risk becoming personally obsolete and driving their companies off a cliff. In The Attacker's Advantage, renowned business expert and bestselling author Ram Charan shows what skills are needed to be able to spot the disruption that is coming, and what actions are necessary to take advantage of these changes. While many leaders know how to cope with operational uncertainty-when, for example, revenue fluctuates-the same cannot be said for dealing with structural uncertainty that can alter the money-making patterns of a company, industry or entire economic sector. Charan demonstrates the huge upside offered by structural uncertainty and provides the concepts and tools-such as being able to spot the catalysts of disruption, building organizational preparedness, developing a financial understanding of the consequences-to take advantage of forces that are creating new customer needs, market segments and ways to make money. Uncertainty is now ubiquitous. The sources of structural change are so varied and fast moving, and their convergence so unpredictable. Digitization and the integration of technologies through software and hardware has already impacted many businesses, but much more is to come. With his unparalleled ability to cut through complexity and provide workable solutions, Ram Charan provides his readers with the ability to anticipate and deal with the biggest threats facing their business"--

Autorentext

Ram Charan is a world-renowned business advisor, author and speaker who has spent the past thirty-five years working with many of the top companies, CEOs, and boards of our time. In Ram's work with companies including GE, MeadWestvaco, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today's fast changing environment to uncover the core business problem or unseen opportunity.

He has authored fifteen books since 1998 that have sold over three million copies in more than a dozen languages. Execution, which he co-authored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA Today.

Klappentext

A Wall Street Journal bestseller

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.

Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:

Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industry

Have the mindset to see opportunity in uncertainty

Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors

Break the blockages that can hold your company back

Know when to accelerate and when to shift the short-term and long-term balance

Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace

The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.