This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.

Positions AI as a must-have technology for businesses to innovate and thrive in a competitive landscape Outlines AI's transformative potential and guides strategic leaders in leveraging its benefits responsibly New edition with the latest AI advancements, ethical considerations, and practical use cases for immediate

Autorentext

Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies.

Inhalt

Part I: Fundamentals of Artificial Intelligence.- 1. What is meant by Artificial Intelligence and how can it be used?.- 2. Drivers of Artificial Intelligence.- Part II: Fields of Application of Artificial Intelligence.- 3. Production, Maintenance, Mobility, Transport, Agriculture.- 4. Marketing, Sales, Customer Service.- 5. Health and Safety.- 6. Energy Sector and Smart Home.- 7. Education and Knowledge Transfer.- 8. Human Resource Management (HRM).- 9. Financial Services Sector.- 10. Military Sector.- 11. Metaverse.- Part 3: AI Challenge how to anchor Artificial Intelligence in the company.- 12. Developing an AI Journey in Your Own Company.- 13. Outlook.- 14. Data, Law and Responsibility Legal Challenges in the Use of Artificial Intelligence.