What It Takes

'I didn't have a burning desire to make a product for mums. I didn't have a burning desire to make a product at all. My moti­vation was to be the master of my own destiny, to work for my­self rather than 'the man.' If someone told me before I started my business that my cofounder would bail, that I'd be on the brink of bankruptcy and that I'd get into a jumbled mess with my investors-all while raising four daughters-would I still have done it? Hell yeah. But that's because I'm a loud and feisty Aussie chick. If you're reading this, you probably have some guts too. Believe me, I was never supposed to be an entrepreneur. I was just another thirty-something full-time corporate cog, wife and mother who didn't know a damn thing about business. But I knew in my bones that aden + anais, a boutique swaddle company my friend and I thought up on the floor of my baby's nursery, would be successful. And, would you look at that, I was right. I'm here to tell you, that you do have what it takes to start a business, change careers, be successful-and maybe even tell your micromanaging boss to go shove it. I succeeded, despite all the odds and curveballs thrown my way, and you can too. You don't need an MBA, you just need an idea you believe in, the ability to work your arse off and a desire to learn more. So get ready to check your doubts at the door and jump in.

Autorentext
Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.

Zusammenfassung

'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company.

I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.'

In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break.

Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in.

'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director