This textbook provides learners with an in-depth analysis of firms that operate as platform businesses. It introduces platform firms as unique business models. Leveraging the early literature on network economics and strategy frameworks, this text elucidates how platform business firms evolve in the modern business world. Taking a strategic perspective, it engages learners with core concepts, frameworks, and tools required to design and operate a platform business firm. Using case studies and analytical frameworks, the book (a) differentiates platform business firms from traditional pipeline firms; (b) explores engagement with different user-groups, value architecture (value creation, delivery, and capture), and operations of platforms; (c) elucidates resources and capabilities of platform firms that provide them with sustained competitive advantage; (d) analyzes performance levers in operating platform business models, including complementarities with other business models; and (e) discusses the sustainability of platform business models in the face of technological, regulatory, and societal challenges, among others.

This edition is designed as a comprehensive textbook for graduate and post-graduate courses in technology, management, and policy programs, specifically focusing on platform business models, digital business strategy, new-age business models, technology strategy, and similar topics. An additional USP is that the book comes with an instructor manual, including slide decks and case teaching notes, available to instructors teaching the course.

Engages students with core concepts, frameworks, and tools required to design and operate a platform business firm Offers guide for platform firms to set up, leverage, and capture value from network effects and complementary ecosystems Provides specific frameworks for analyzing platform business firms, examining their influence in post-digital economies

Autorentext

R. Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. He teaches courses on strategy and platform business models for MBA students at IIMB and the Friedrich-Alexander University of Erlangen-Nuremberg, Germany. He has written numerous cases and articles on platform businesses in India and Germany. He also works as an advisor and consultant with various startups and businesses that operate platform business models. He earned his doctoral degree from the Indian Institute of Management (IIM) Ahmedabad.

Inhalt

Chapter 1: Introduction.- Chapter 2: DriveU: PLATFORM DESIGN.- Chapter 3: Network effects.- Chapter 4: BHARATMATRIMONY.COM.- Chapter 5: Value creation in platforms.- Chapter 6: SWIGGY™, FOODORA™, and YELP™: HYPERLOCAL PLATFORMS.- Chapter 7: Network mobilization.- Chapter 8: AuctionBazaar.com®: LUBRICATING THE NPA DISPOSAL PROCESS.- Chapter 9: Pricing and subsidies.- Chapter 10: ZOMATO™ Gold: PLATFORM OVERREACH.- Chapter 11: Platform architecture.- Chapter 12: KNOLSKAPE: TRANSFORMING LEARNING DYNAMICS.- Chapter 13: Winner-takes-all dynamics.- Chapter 14: TALLY SOLUTIONS PVT. LTD.: ORCHESTRATING THE ECOSYSTEM.- Chapter 15: Platform competition and envelopment.- Chapter 16 TARNEA TECHNOLOGY SOLUTIONS: COMPETING IN A WINNER-TAKES-ALL MARKET.- Chapter 17: Complementary business models.- Chapter 18: QWIKCILVER™ and WOOHOO™: DEVELOPING A COMPLEMENTARY PLATFORM.- Chapter 19: Contemporary issues in platforms.- Chapter 20: Medical Valley (MV): Strengthening the Ecosystem.