The Rise of the Stylist examines the social factors that contributed to the stylist becoming a key role in fashion image-making. The 1980s'' stylist is presented as a cultural intermediary and auteur, as commercial compass and avant-garde innovator. Focusing on London from 1980 to 1990, Philip Clarke draws on oral history interviews with the young creatives who were involved in the specific subcultural scenes, educational environments and new modes of publishing that informed a unique moment in British cultural life. By documenting the history of the stylist in fashion and dress, as well as their contribution to fields such as food photography and car manufacture, this study looks beyond the style press and bridges the gap between production and promotion. The Rise of the Stylist defines the specific nature of the stylist''s role in relation to that of other creative occupations and locates discussion of styling within the context of postmodern society, where political shifts, technological developments and changing attitudes in all fields of cultural production are reflected in the manufacture and dissemination of fashion.>

Autorentext
Philip Clarke is course leader of the Fashion Communication pathways at Central Saint Martins, London, UK. His teaching and research interests centre on visual communication and image-making in the field of fashion, focusing on the role of the stylist. Philip has authored chapters in Architecture Filmmaking (2020) eds. Troiani & Campbell, and Fashion Stylists: History, Meaning and Practice (Bloomsbury Visual Arts, 2020) ed. Lynge-Jorlén.

Klappentext

Defines a unique period in British youth culture and lifestyle publishing, drawing on oral history, editorial analysis and existing fashion and subcultural theory to chart the emergence of the stylist in the 1980s, an ultimately postmodern role that became key to the production of fashion image.

Inhalt

Introduction

1. Histories of Styling: Connoisseurship, consumption and subculture
2. Style Culture and the London Scene
3. Style press and the fashion image: 1980-1985
4. Styling as Statement: Bricolage, art and politics
5. New Man, New Woman, New style: 1985-1990

6. The Rise of the Stylist: Legacy, status and hierarchy

   Conclusion
   Interviews:
   Caroline Baker
   Mitzi Lorenz
   David Bradshaw
   References
   Index