As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.

Autorentext
B. Senem Çevik holds a B.A and M.B.A from California State University, San Bernardino, USA, and a PhD in public relations with an emphasis on political communication from Gazi University, Ankara, Turkey. Her research interests are cultural diplomacy, citizen diplomacy and political psychology. She is the co-editor of 'Turkey's Foreign Policy and Public Diplomacy' and 'International Public Relations and Humanitarian Aid: A Public Diplomacy Perspective' (both in Turkish). Her publications focus on public diplomacy in the cultural context. She is currently Assistant Professor at Ankara University and serves on the membership board of International Dialogue Initiative (IDI). **
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Philip Seib is Vice Dean of the Annenberg School for Communication and Journalism at the University of Southern California, USA, where he is also Professor of Journalism and Public Diplomacy and Professor of International Relations. He served from 2009-2013 as Director of USC's Center on Public Diplomacy. He is author or editor of numerous books, including Headline Diplomacy: How News Coverage Affects Foreign Policy ; New Media and the New Middle East ; The Al Jazeera Effect ; Toward A New Public Diplomacy ; Global Terrorism and New Media ; Al Jazeera English ; and Real-Time Diplomacy: Politics and Power in the Social Media Era .

Inhalt

Introduction: Why Turkey's Public Diplomacy Is Important; B. Senem Çevik and Philip Seib

1. Turkey's Public Diplomacy: Its Actors, Stakeholders and Tools; Gaye Asli Sancar
2. Historical Perspective: Ottomans and the Republican Era; Vedat Demir
3. Engaging With the Middle East: The Rise and Fall of Turkish Leadership in the 2000s; Özlem Tür
4. Dominance in the Neighborhood: Turkey and Iran; Melody Mohebi
5. Elsewhere in the Neighborhood: Reaching Out to the Western Balkans; Marija Mitrovic BoSkovic, Dusan Reljic, and Alida Vracic
6. The Benefactor: NGOs and Humanitarian Aid; B. Senem Çevik
7. Turkish Foreign Policy in the Transatlantic Context: A Case of Soft Power and Public Diplomacy; Kivanç Ulusoy
8. Addressing Controversy I: Public Diplomacy Between Turkey and Armenia; Burcu Gültekin Punsmann
9. Addressing Controversy II: Turkey and the Kurds; Galip Dalay
10. Expanding Perspective: Reaching Out to China and the East; Çagdas Üngör
11. Noor and Friends: Turkish Culture in the World; Selcan Kaynak