When the post-war relationship between Spain and America began, Hitler's old ally was an unlikely candidate for US influence. The Cold War changed all this. Soon there were US bases on Spanish territory and a political conjuring trick was under way. This volume examines the public diplomacy strategies that the US government employed to accomplish an almost impossible mission: to keep a warm relationship with a tyrant without drifting apart from his opponents, and to somehow pave the way for a transition to democracy. The book's focus on the perspective of soft power breaks new ground in understanding US-Spanish relations. In so doing, it offers valuable lessons for understanding how public diplomacy has functioned in the past and can function today and tomorrow in transitions to democracy.

Autorentext
Contributors: Mark ASQUINO, US Ambassador Lorenzo DELGADO, Instituto de Historia, CCHS-CSIC, Spain Pablo LEÓN, Centro Universitario de la Defensa, Zaragoza, Spain. Rosa PARDO, Universidad Nacional de Educación a Distancia-Madrid, Spain. Francisco J. RODRÍGUEZ, Universidad de Salamanca R.C. Complutense de Harvard, Spain Neal ROSENDORF, New Mexico State University, USA. Giles SCOTT-SMITH, Senior Researcher at the Roosevelt Study Center in Middelburg and Ernst van der Beugel Chair in Diplomatic History at the University of Leiden, the Netherlands.

Inhalt

1. Introduction: Soft Power, Public Diplomacy And Democratization; Nicholas John Cull & Francisco J. Rodríguez
2. U.S. Public Diplomacy And Democracy Promotion In The Cold War,
   1950s-1980s; Giles Scott-Smith (Senior Researcher At The Roosevelt Study Center In Middelburg And Ernst Van Der Beugel Chair In Diplomatic History At The University Of Leiden.)
3. Furthering U.S. Geopolitical Priorities And Dealing With The Iberian
   Dictatorships; Rosa Pardo (Universidad Nacional De Educación A Distancia-Madrid )
4. Modernizing A Friendly Tyrant: U.S. Public Diplomacy And Sociopolitical
   Change In Francoist Spain; Lorenzo Delgado (Instituto De Historia, Cchs-Csic)
5. U.S. Public Diplomacy And Democracy Promotion In Authoritarian
   Spain, 1940s-1970s; Pablo León (Centro Universitario De La Defensa, Zaragoza)
6. Culture And National Images: American Studies Vs Anti-Americanism
   In Spain; Francisco J. Rodríguez (Universidad De Salamanca-R.C. Complutense De Harvard)
7. Spain's First 'Re-Branding Effort' In The Postwar Franco Era; Neal Rosendorf (New Mexico State University)
8. U.S. Public Diplomacy And Democratization In Spain. A Practitioner's
   View; Ambassador Mark Asquino
9. Conclusion. Consistency And Credibility: Why You Cannot
   Collaborate With Dictatorships And Sell Democracy; Lorenzo Delgado