Nurses and healthcare professionals looking to start or grow their own businesses
Entrepreneurs in the healthcare sector
Participants in healthcare and nursing education

Marketing Actions:

Submit to key industry reviewers, including Publishers Weekly and Library Journal
Create a dedicated landing page on the NursePreneurs website to promote the book
Utilize the substantial email list of 40k subscribers for targeted promotional campaigns, aiming to generate direct sales and gather feedback
Distribute the book as a complimentary gift for VIP clients
Incorporate promotional links to the book in regular email communications
Regularly promote the book on social media platforms where NursePreneurs has a significant following, such as Facebook (15k followers and 20k group members), LinkedIn (20k connections), and Pinterest (10k followers)
Launch targeted ads within online courses offered by NursePreneurs, integrating book promotion with educational content
Attend industry conferences to promote the book directly to a niche audience
Schedule regular podcast appearances to discuss themes related to the book
Develop mini-courses or webinars based on book content, offering these as incentives for book purchases or as standalone educational tools
Consider creating a series of interactive workshops or virtual meetups for readers to dive deeper into the book’s content, fostering a community of like-minded professionals

Autorentext

Catie Harris, PhD, MBA, RN, is a transformative figure in healthcare, merging her extensive nursing experience with entrepreneurial innovation. Her journey began with a teenage aspiration to become a nurse and led her through the rigors and constraints of the profession. Realizing the widespread desire among her peers for greater autonomy and financial security, Catie’s calling eventually extended beyond the hospital's walls. 

As the quintessential mentor for aspiring nurse entrepreneurs, she has ignited a movement that inspires nurses to convert their healthcare knowledge and skills into profitable businesses, transforming their lives and the industry at large.

Catie took a bold leap with the launch NursePreneurs—a bespoke mentorship program designed to nurture the entrepreneurial spirit and skills inherent in nurses. NursePreneurs not only fosters nurses’ abilities such as their meticulous attention to detail, remarkable multitasking skills, and natural networking abilities, but empowers nurses to tap into their entrepreneurial potential. 

Her innovative approach and tireless commitment to breaking barriers in healthcare have brought Catie to the international forefront. She has become a sought-after speaker on platforms such as ABC, CBS, NBC, Fox News, and Huffington Post, and has been featured on podcasts and television shows including Be Efficient TV, Dubai One, and Copy Chief.

Based in Philadelphia with her son, Matthew, Catie embodies the true essence of a NursePrenuer, inspiring nurses worldwide to dream bigger, reach higher, and transform their passion for healthcare into profitable enterprises.

Klappentext

NursePreneurs empowers medical professionals to take their passion for helping people and create a lifestyle business that generates fulfillment, freedom, and financial security. 

Zusammenfassung

NursePreneurs delivers a compelling guide by veteran nurse Catie Harris that challenges the norms in the nursing profession. 

This invaluable resource resonates with nurses who are tired of grueling schedules, family sacrifices, and escalating workplace pressures while seeing less experienced colleagues earn more. Catie discovered an alternative path that lets nurses leverage their skills beyond traditional hospital settings. In NursePreneurs she presents a variety of viable healthcare-based small business ideas, ranging from IV hydration clinics and med spas to concierge nursing and healthcare consulting.

NursePreneurs is unique as it offers a replicable blueprint for entrepreneurial success specifically tailored for medical professionals. It fills the void for a growing number of nurses seeking autonomy, higher income, and a meaningful way to use their passion for healthcare. It's a roadmap to balance, prosperity, and career satisfaction, replacing the grind of hospital nursing with the rewards of entrepreneurship.