This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 7th International Conference on Digital Design and Communication, Digicom 2023, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design.

Discusses timely topics at the intersection between design and digital communication Describes some challenges that digital media causes to brands, institutions, education and society Proposes practical solutions to current questions in the area of communication design

Inhalt

Sustainable Design and Well-being.- Visual and Cultural Identity.- Design Methodologies and Innovation.- Design Research and Applications.