This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The regionespecially Saudi Arabiais currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviewsmostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.

In-depth insight into the Gulf region, which is reinventing itself beyond oil and gas Scenarios for market entry, the search for distribution partners, and the establishment of a subsidiary Invisible hurdles are made visible and explained from an Arab perspective

Autorentext

Prof. em. Dr. Paul Ammann is a consultant at Ammann Business Consulting and former head of the research group "International Management" at the Bern University of Applied Sciences. He previously served as Global Business Development Manager at ABB. Gerald Drißner, economist and Arabist, has worked for many years in Arab countries. The author and journalist has received multiple awards for his work.

Inhalt

The new self-confidence in the Arab Gulf States.- Visions, opportunities, and obstacles.- How to successfully do business in the Gulf States.- Scenario 1: Market entry.- Scenario 2: Finding local distribution partners.- Scenario 3: Establishing a subsidiary.