Through a detailed critique of existing online social networks, this volume presents the technical and methodological aspects of designing social media platforms and applications. Readers will learn current techniques and best practices for designing and implementing social networks on the web.

Following the introduction of Myspace, Linkedin and Facebook, social networks have become part of people's everyday life. New online social networks appear almost daily developed to attract the attention of Internet users. However, design and implementation standards and guidelines are often sacrificed for innovation resulting in unusable social networking platforms destined to be doomed. Within this context, the present book recommends a design and implementation methodology which will allow future social networking platform designers and developers to work in a scientifically systematic and sound manner to reach their goal.

The journey begins with the identification of the pursued objective of the social network and the potential participants. The presentation of various methods and techniques to collect the requirements of the intended user group of the social networking platform follows. Best practices, guidelines and standards that will facilitate the conceptual and physical design of the platform are portrayed. An analysis of advantages and limitations for existing implementation platforms and potential implementation techniques is subsequently offered to facilitate the selection of the most appropriate tool for the implementation of the online social networking website. Various representative visualization techniques are examined in order to enhance the visual representation of the social network participants. Various usability evaluation techniques are then presented to aid in the assessment of usability and improvement of the actual user experience. Finally, future trends in the design and use of social networks are presented.

Gives best practices, guidelines and standards for creating a usable online social networks Includes detailed critiques of existing social network platforms and applications while providing potential solutions usability evaluation techniques Aids in optimizing the social network design and experience Includes supplementary material: sn.pub/extras

Inhalt
Preface.- Author's Biography.- Part I Introduction.- Chapter 1. From Virtual Communities to Social Networks.- Part II Requirements Analysis and Design.- Chapter 2. Identifying Users and Their Tasks.- Chapter 3. Requirement Identification and Analysis Techniques.- Chapter 4. Design Principles and Guidelines.- Part III Implementation and Visualization.- Chapter 5. Implementation Techniques.- Chapter 6. Existing Development Platforms.- Chapter 7. Visualization of Social Networks.- Part IV Evaluation and Network Mining.- Chapter 8. Usability Evaluation Techniques.- Chapter 9. Social Network Analysis and Mining.- Part V Conclusions and Open Issues.- Chapter 10. Conclusions.- Acknowledgements.- References. Subject Index