Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

The Business Model Navigator allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a companys business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Autorentext

Prof. Dr. Oliver Gassmannis Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards. 

 

Prof. Dr. Karolin Frankenbergeris Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges. 

Inhalt

PART ONE How to drive business model innovation

1. What is a business model and why should it be innovated?
2. The Business Model Navigator

3. Managing change
   PART TWO 55+ winning business models and what they can do for you

4. Add-On
5. Affiliation
6. Aikido
7. Auction
8. Barter
9. Cash Machine
10. Cross-Selling
11. Crowdfunding
12. Crowdsourcing
13. Customer Loyalty
14. Digitalisation
15. Direct Selling
16. E-commerce
17. Experience Selling
18. Flat Rate
19. Fractional Ownership
20. Franchising
21. Freemium
22. From Push to Pull
23. Guaranteed Availability
24. Hidden Revenue
25. Ingredient Branding
26. Integrator
27. Layer Player
28. Leverage Customer Data
29. Licensing
30. Lock-In
31. Long Tail
32. Make More of It
33. Mass Customisation
34. No Frills
35. Open Business
36. Open Source
37. Orchestrator
38. Pay Per Use
39. Pay What You Want
40. Peer to Peer
41. Performance-Based Contracting
42. Razor and Blade
43. Rent Instead of Buy
44. Revenue Sharing
45. Reverse Engineering
46. Reverse Innovation
47. Robin Hood
48. Self-Service
49. Shop in Shop
50. Solution Provider
51. Subscription
52. Supermarket
53. Target the Poor
54. Trash to Cash
55. Two-Sided Market
56. Ultimate Luxury
57. User Design
58. White Label
59. Sensor as a Service
60. Virtualisation
61. Object Self-Service
62. Object as Point of Sale

63. Prosumer
    PART THREE Finished reading? Let's implement!

64. 10 recommendations to innovate your business model
65. The 55+ models at a glance
66. Glossary