Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

**The Business Model Navigator ** allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a companys business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Autorentext

Prof. Dr. Oliver Gassmannis Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards. 

Prof. Dr. Karolin Frankenbergeris Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges. 

Inhalt

PART ONE How to drive business model innovation

1. What is a business model and why should it be innovated?

2. The Business Model Navigator

3. Managing change
   PART TWO 55+ winning business models and what they can do for you

4. Add-On

5. Affiliation

6. Aikido

7. Auction

8. Barter

9. Cash Machine

10. Cross-Selling

11. Crowdfunding

12. Crowdsourcing

13. Customer Loyalty

14. Digitalisation

15. Direct Selling

16. E-commerce

17. Experience Selling

18. Flat Rate

19. Fractional Ownership

20. Franchising

21. Freemium

22. From Push to Pull

23. Guaranteed Availability

24. Hidden Revenue

25. Ingredient Branding

26. Integrator

27. Layer Player

28. Leverage Customer Data

29. Licensing

30. Lock-In

31. Long Tail

32. Make More of It

33. Mass Customisation

34. No Frills

35. Open Business

36. Open Source

37. Orchestrator

38. Pay Per Use

39. Pay What You Want

40. Peer to Peer

41. Performance-Based Contracting

42. Razor and Blade

43. Rent Instead of Buy

44. Revenue Sharing

45. Reverse Engineering

46. Reverse Innovation

47. Robin Hood

48. Self-Service

49. Shop in Shop

50. Solution Provider

51. Subscription

52. Supermarket

53. Target the Poor

54. Trash to Cash

55. Two-Sided Market

56. Ultimate Luxury

57. User Design

58. White Label

59. Sensor as a Service

60. Virtualisation

61. Object Self-Service

62. Object as Point of Sale

63. Prosumer
    PART THREE Finished reading? Let's implement!

64. 10 recommendations to innovate your business model

65. The 55+ models at a glance

66. Glossary