This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad's (2009) model for contextualising interaction in specialised discourses, Bell's (1997) framework for the analysis of participants roles, Swales' (1990) genre analysis approach for considering genre constraints and Hyland's (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

Compares and contrasts linguistic strategies for persuasion in English and Czech specialised discourses Reveals genre-specific and linguacultural differences, as well as similarities and non-specific aspects of persuasion Uses the three rhetorical appeals ethos, logos and pathos as a lens to examine specialised genres of text

Autorentext

Olga Dontcheva-Navratilova is Associate Professor of English Linguistics at Masaryk University, Czechia.

Martin Adam is Associate Professor of English Linguistics at Masaryk University, Czechia.

Renata Povolná is Associate Professor of English Linguistics at Masaryk University, Czechia.

Radek Vogel is Assistant Professor of English Linguistics at Masaryk University, Czechia.

Inhalt
Chapter 1: Persuasion Across Specialised Discourses and Linguacultural Backgrounds.- Chapter 2: Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses.- Chapter 3: Persuasion in Academic Discourse: Metadiscourse as a Means of Persuasion in Anglophone and Czech Research Articles.- Chapter 4: Persuasion in Business Discourse: Strategic Use of Evaluative Lexical Means in Corporate Annual Reports.- Chapter 5: Persuasion in Religious Discourse: Employing Humour to Enhance Persuasive Effect in Sermons.- Chapter 6: Persuasion in Technical Discourse.- Chapter 7: Intercultural Variation in Persuasion Across Specialised Discourse.- Chapter 8: Persuasion and Specialised Discourse in a Changing World.