Marketing Research

Marketing Research is any organized effort to gather information about target market or customer.It is a way of getting an overview of consumer's wants need and belief.The successful researcher/Marketer are those who get perfect idea about the market and provide appropriate solution to problems.In this book best possible way has been incorporated so that researcher can get better way to find problem so that exact solution can be provided to satisfy customer's need and wants.

Autorentext

Noor Alam Khan is an Assistant Professor at Integral University, Kursi Road Lucknow Uttar Pradesh India. He has rich experience of Corporate world and Academics.He did his schooling from CMS,graduation and MBA from AMU Aligarh.Served ICICI Bank as Probationary Officer, Having keen interest in teaching, guiding and mentoring, switched to Academics.