The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi's philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency inproduct development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

Proposes the theory of Cultural Realism and Virtualism to deconstruct and construct design elements Improves the design process and enhance efficiency by helping set clear goals Compares different heterogeneous and homogeneous cultures in westernized Maoris in New Zealand and sinicized Taos in Taiwan, both of whom speak Austronesian languages Constructs a cultural and creative design mode and explains the culture characteristics by implementing the six-step design methods and flow Presents a successful case study on cultural and creative products that have put the theory into practice entering the markets

Autorentext

Ming-Feng Wang is a lecturer (Assistant Professor) at the School of Art and Design, Shanghai University of Engineering Science, China, and is currently a senior researcher at Tongji University Shanghai Institute of Design and Innovation in China. In 2016, he received his Ph.D. in Industrial Design from the Department of Industrial Design, National Cheng Kung University in Taiwan. His research interests include cultural and creative industry, product design, industrial design, history, fine arts and crafts. He has published more than 20 SCI, EI and conference papers and two books. He also holds various patents certificates.

Inhalt
1 Introduction.- 2 Review of Culture and Design.- 3 Field Survey: The Taos and Maoris.- 4 New Design Model: Cultural Realism and Virtualism.- 5 Design Method.- 6 Design Development and Process.- 7 Product Display and Validation.- 8 Conclusions and Recommendations.