Autorentext

Mick Mahoney has been a highly successful creative in the advertising and communications Industry for over 30 years and has won over 150 major global industry awards. He has served as CCO at Ogilvy, Y&R and Havas, and was featured on Campaign Magazine's annual top creative director list at each of them. He has also been creative director at BBH, Lowe and CDP. He founded, built, and sold the brand communications agency Harbour Collective. In 2024 Mick launched M Creative Industries, offering creative coaching, training, and creative consultancy. He also runs creative training courses through D&AD. Mick is the co-author of Creative Nudge (Laurence King, 2021).

Klappentext

There is no shortage of books that offer to make you 'more creative.' But they all assume that you've already 'started' being creative. Most people simply don't know how or where to start. And consequently, they don't.
This is the first book ever written by a recognised world-class creative professional that explains step by step how the creative process works. And holds your hand from the moment you sit down with a blank sheet of paper, canvas, or laptop screen, uncertain of how or what you want to create, all the way through to your first polished execution. Giving you the skills to feel confident in doing it all over again, whenever the mood takes you. Or even if the mood doesn't take you but you want to do it anyway.
Nothing is complicated when you know how. This book will demystify the process of creating something wonderful. It's actually very simple. And Mick Mahoney wants everyone to know how to do it.
Includes an online video tutorial presented by the author.