Publication in the field of economic science

Publication in the field of economic science Includes supplementary material: sn.pub/extras

Autorentext

Dr. Margarete Rosina wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.

Klappentext

Publication in the field of economic science

Zusammenfassung
Publication in the field of economic science

Inhalt

Research on Marketing in Family Firms.- The Power of a Family Firm Brand: An Experiment in How Communicating the Family Status Affects Consumer Brand Choice and Willingness to Pay.- Family Firms and Consumer Happiness: Are Consumers of Family Firm Products Happier than Consumers of Non-Family Firm Products?.