Klappentext

To communicate is, in many ways, already to negotiate. Every exchange of words involves choices, balances, strategies, and relationships. In a world transformed by digital technologies and artificial intelligence, this has become even more evident: communication is no longer simply immediate or personal, but mediated, accelerated, and, at times, shaped by intelligent systems. This book offers a wide-ranging reflection on communication and negotiation in the contemporary age. Moving between theory and practice, it addresses persuasion, conflict management, trust, strategic language, cross-cultural dialogue, and the profound impact of Al on writing, interaction, and decision-making. With an interdisciplinary approach rooted in law, negotiation studies, and international practice, Marco Mastracci and Castrese Principe provide readers with a clear and original framework for understanding how communication works today, how agreements are formed, and why negotiation remains one of the essential arts of our time.