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The Neuroscientific Basis of Successful Design

  • Kartonierter Einband
  • 108 Seiten
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Beschreibung

The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception

Proposes a design process model in which emotional impacts are among the goals

Includes a rich collection of examples of successful design artifacts and illustrations

Includes supplementary material: sn.pub/extras



Klappentext

The term "design" today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions, and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered, and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout, and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.



Inhalt
Emotions and design methodologies.- Design as evolutionary discipline.- Emotions and design.- Perception and emotions.- Metaphors and design.- The Design Process.- Case studies.- Future developments.

Produktinformationen

Titel: The Neuroscientific Basis of Successful Design
Untertitel: How Emotions and Perceptions Matter
Autor:
EAN: 9783319028002
ISBN: 978-3-319-02800-2
Format: Kartonierter Einband
Herausgeber: Springer, Berlin
Genre: Psychologie
Anzahl Seiten: 108
Gewicht: 454g
Größe: H7mm x B235mm x T155mm
Jahr: 2014
Untertitel: Englisch
Auflage: 2015

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