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Klappentext Innovate your way toward growth using practical, research-backed frameworksThe Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it.The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovationYour company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice. Zusammenfassung Innovate your way toward growth using practical, research-backed frameworksThe Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it.The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovationYour company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice. Inhaltsverzeichnis x Forewordxii Acknowledgmentsxv Introductionxvi Read...
Klappentext
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
Inhalt
x Foreword xii Acknowledgments xv Introduction xvi Reader's Journey 4 WHAT IS STRATEGIC INNOVATION? 5 Traditional Strategic Management 6 Strategic Innovation 8 Where to Play: Find Your Opportunity 8 How to Play: Craft Your Strategy 9 How to Win: Create Value 10 WHAT IS BUSINESS DESIGN THINKING? 10 The Five Principles of Business Design Thinking 12 Getting Started DISCOVER YOUR NEW GROWTH OPPORTUNITY 18 UNDERSTAND YOUR CUSTOMER AND NONCUSTOMER 20 Customer and Noncustomer 24 Understand Customer Needs, Expectations, and Choice 29 Identify Barriers to Consumption and Hurdles to Satisfaction 32 Inspiration: Cardinal Health 33 Inspiration: Klinik Hirslanden 34 How to Understand Your Customer and Noncustomer 34 Gather Information 35 Make Observations and Create Themes 35 Transform Findings into Insights 36 Inspiration: Ripple Effect Group 38 Activity: Persona Mapping 40 Activity: Create an Interview Guide 42 Activity: Customer Journey Mapping 44 Activity: Reveal Observation Headlines 46 UNDERSTAND YOUR FIRM 48 Resources and Capabilities 50 Inspiration: Caesars Palace 52 Resource Sparks: The Four Dimensions for Mapping and Assessing Resources 54 Methods to Understand Your Firm 56 Activity: Map Your Resources 58 Activity: Map Your Ecosystem 60 FRAME YOUR GROWTH INITIATIVE 62 Art of Opportunity Growth Types 62 Evolutionary Growth 63 Adjacent Growth 64 Breakthrough Growth 65 The Breakthrough Question 66 FRAME YOUR GROWTH OPPORTUNITY 66 Decision Making 67 Kinds of Decision-Making Strategies 68 Decision-Making Process 70 Activity: Create Your Growth Initiative Brief 72 Activity: Explore Your Opportunity Insights 74 Activity: Select Your Opportunity 76 VISUALIZE YOUR OPPORTUNITY 78 Employ Storytelling and Visual Frameworks 82 Activity: Visualize Your Opportunity CRAFT YOUR STRATEGY 88 THE ELEMENTS OF YOUR STRATEGY 90 Design Your Offering 90 Products 91 Services 91 Customer Experiences 92 Inspiration: Hilti 94 Offering Sparks: 10 Ways to Design a New Offering 106 Activity: Offering Brainstorm 108 Activity: Design Your Offering 111 Shape Your Business Model 112 The S…