Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue of management in this economy. The contributors include leading researchers with interests in a diverse set of topics. While the volume cannot give a complete and comprehensive picture, it can provide introductions to important areas, and point to some important topics for future research. Therefore the book begins with perspectives at the level of the economy as a whole and then progressively addresses industrial structure, sectors, functions (e-commerce) and business practices. Introductions to the main sections and the papers in each section are provided. The volume is organized around six sections: The Information Economy; Structure and the Organization of the Information Economy; Marketing and Ecommerce; Emerging Issues in the Information Economy; Operations in the Information Economy; and Empirical Studies of Business Practices. Please see the Table of Contents and Editor's Introduction for further details.

The first book in a serialized publishing stream within the IS2 book series. The series has been modeled after two successful and unique serial publishing programs the "Lecture Notes in Computer Science" and the "Annals of Operations Research"; it will consist of ISSN numbered, serialized volumes that will be indexed and abstracted in the ISI, SCI and other A/I services All volumes in this series will be published in print and electronic versions, available both individually and as a subscription Includes supplementary material: sn.pub/extras

Inhalt
The Information Economy.- Size, Structure and Growth of the U.S. Information Economy.- Information Technology and the G7 Economies.- Structure and the Organization of the Information Economy.- Business Process Outsourcing and Off-Shoring: The Globalization of Information-Intensive Services.- Information Systems Outsourcing Contracts: Theory and Evidence.- Managing Network Organizations in the Knowledge Economy: Learning from Success and Failure.- Understanding Sourcing as a Strategic Business: The Risks and Rewards of Strategic Sourcing and Inter-Firm Alliances In India.- Marketing and Ecommerce.- Personalization and Technology-Enabled Marketing.- The Real Value of B2B: From Commerce Towards Interaction and Knowledge Sharing.- Business-To-Business Electronic Markets: Does Trading on New Information Create Value, and for Whom?.- Emerging Issues in the Information Economy.- Inter-Organizational Knowledge Transfer as a Source of Innovation: The Role of Absorptive Capacity and Information Management Systems.- Research Issues Concerning Ethics and the Internet: How can We Live Well in Cyberspace?.- Status Seeking and the Design of Online Entertainment Communities.- Information and Transaction Based Services.- Service Design, Competition and Market Segmentation in Business Information Services with Data Updates.- Channel Strategy Evolution in Retail Banking.- A Proactive Demand Management Model for Controlling E-Retailer Inventory.- Empirical Studies of Business Practices.- Information Technology Impact on Business Practices: The Ucla Bit Project.- Information and Communication Technology in India and its Impact On Business Sectors A Pilot Study.- Firms and Digital Technologies in Italy: The Network Moves Forward.