Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.

In the book, you'll understand:

How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;
Legal and policy considerations necessary to build and maintain safe, shared digital spaces
The economic and social impacts, including the potential for our digital lives to outlive our physical selves
Actionable insights, so you can make the most out of the next digital revolution

Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

Autorentext

LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association. SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.

Inhalt
Acknowledgments xv Foreword xvii Part 1: Get Ready 1 Chapter 1: Predictions 3 Size Matters 6 The Debate 7 Working Definition 8 Forecasts and Theories 9 Trends 10 Characteristics 12 Plan Ahead 15 Notes 17 Part 2: Understanding 19 Chapter 2: Technologies 21 Web3 21 The Spatial Web 24 5G, IoT, and Edge Computing 26 Digital Twins 29 Cloud Computing 30 Headsets and Glasses 32 Artificial Intelligence and Machine Learning 34 Blockchain 35 Woven Together 36 Notes 37 Chapter 3: The Race Has Begun 41 Pioneers in Virtual Space 43 Labyrinth 43 Second Life 45 Gaming- Verse 46 Roblox 48 Minecraft 49 Fortnite 50 Online Worlds for Sale 53 Infrastructure 55 Interface 56 Big Tech and 3D Content 57 Applications and Experiences 58 Conclusion 59 Notes 60 Chapter 4: New Rules 65 Governments 65 Cryptocurrencies 66 Public Standards Organizations 69 Creators and Communities 71 Disruptors and Academia 74 Deep Tech Start- Ups 75 Universities 76 Notes 77 Contents ix Part 3: Opportunities 83 Chapter 5: A Great Reset 85 Personal Impact 86 Interpersonal Impact 88 SDGs and the Metaverse 90 Notes 96 Chapter 6: Doing Business in the Metaverse 97 Persistent Wallets 98 Are You Tokenized? 101 Business Models 103 Hybrid Experience Economy 106 New Jobs in the Metaverse 108 Notes 110 Chapter 7: Digitalizing Humans 113 Definitions 115 Facts 116 Creation 117 Embodiment, Presence, and Identity 118 The Real Influence of Virtual Influencers 120 Industry Applications 123 The Issues 125 Notes 128 Chapter 8: Metaversed Markets 133 Industry Applications 134 Art and Performance 134 Advertising, PR, Marketing 139 Retail 146 Gaming 152 Entertainment 154 Production 155 Sports and Fitness 160 Automotive, Aviation, and Aerospace 162 Military 164 Healthcare 166 Hospitality and Tourism 171 Architecture and Real Estate 173 Manufacturing 175 Training and Education 178 New Opportunities 184 Notes 186 Part 4: Challenges 197 Chapter 9: Understanding Reality 199 Seeking New Frontiers 201 Post- Truths in the Metaverse 203 Assumptions 206 A Protocol and an Engine 210 Governance and Access 213 Notes 215 Chapter 10: Privacy and Safety in the Metaverse 219 Data Issues 222 Your Internet of Things 224 Security 227 Social and Emotional 228 Harassment 229 Digital Cloning 230 Hacking 230 Society 231 Children's Safety 232 Safety Controls 233 Notes 234 Chapter 11: New Rights and Regulations 237 Crypto Scams 238 New Medium and Platform Risks 241 Metaverse Dark Web 242 Challenges and Risks 242 Trust Across Worlds 243 Assess 245 Inform 246 Manage 247 Prevent 247 New Rules for New Ways 248 Notes 252 Chapter 12: The New Humanity 255 The Impact of Data 255 Reality, Digital, Technology 260 IoT (Internet of Things) 260 Wearables 261 Robotics 262 Self- Driving Cars 263 Exoskeletons 264 It's All Connected 264 Where's the Line? 265 Singularity 265 Post- Humanism 266 We Don't Know Yet 269 Notes 270 Part 5: Preparation 273 Chapter 13: Building the Metaverse 275 Start Your Immersion 277 Play Video Games 277 Try Virtual Reality 278 Get Social in VR 279 Try Haptics 279 Try Augmented Reality 280 And, Yes, Crypto 280 Artificial Intelligence and Machine Learning 281 Wearables 282 Ubiquitous AR Cloud 282 Avatars and Digital Beings 282 Ethics, Trust, and Risks 285 Prepare 287 First Steps in Each Market 289 Art and Performance 289 Advertising, PR, Marketing 289 Retail 290 Entertainment and Music 291 News 291 Events 292 Casinos 293 Adult Entertainment 293 Sports and Fitness 293 Travel and Tourism 294 Architecture, Engineering, and Construction (AEC) and Real Estate 295 Transportation 296 Manufacturing 297 Health 298 Education 299 Governments' Immediate Challenges 299 Notes 301 Chapter 14: A Toolbox for the Metaverse 303 Predictions 306 Technologies 307 Web3 and Blockchain 307 Spatial Web 309 5G, IoT, and Edge Computing 309 Digital Twins 310 Cloud Computing 310 XR 310 Headsets and Glasses 312 Artificial Intelligence and Machine Learning 313 Woven Together 314 The Race Has Begun 315 New Rules 316 A Great Reset 317 Doing Business in the Metaverse 317 Digitalizing Humans 318 Metaverse Markets 318 Interoperability 318 Privacy and Safety 319 Rights and Regulations 320 New Humanity 320 Building the Metaverse 321 Next Steps 321 Notes 322 Index 325 Acknowledgments Major thanks to Nigel Wyatt for creating the opportunity, and to our team at Wiley-- Jim Minatel, Melissa Burlock, Pete Gaughan, Patrick Walsh, and Barath Kumar Rajasekaran-- for the trust and patience throughout this process. Thanks to all the experts who took the time to contribute their unique insights to this book. Martina Welkhoff and Amy LaMeyer,for your preface and words of encouragement. Thanks to the inspiring members of our amazing metaverse ecosystem who contributed quotes to the book, namely (in alphabetical order): Alan Smithson, Alex Coulombe, Alina Kadblusky, Alon Grinshpoon, Amber Osbourne, Andres Leon-Geyer, Angeli Gianchandani, Anne Ahola Ward, Antonia Forester, Antony Vitillo, Ash Richter, Ben Erwin, Brandon Powers, Brendan Bradley, Carla Gannis, Christina Heller, Cortney Harding, Christy Seville, Chris Valentine, Danilo Castro, David Parisi, Elena Piech, Emily Olman, Gonçalo Prata, Henry Keyser, James Watson, Jan Pflueger, Jason Chung, Jason McDowell, Jesse Alton, Jimmy Vainstein, Joanna Popper, Juliana Loh, Katie Hudson, Kavya Pearlman, Keisha Howard, Kiira Benzing, Linda Jacobson, Manuel Oliveira, Marco Magnano, Mariia Tintul, Marisa Borsboom, Mark Sage, Nuno Folhadela, Mike Pell, Rafael Pavon, Regine Gilbert, Richard Ward, Robin White Owen, Sammy Popat, Sarah Hill, Sonya Haskins, Susan Persky, Susanna Pollock, Tupac Martir, Valentino Megale, Veronica Costa Orvalho, Vince Kadlubek, …