The only color guide a designer will ever need; The Complete Color Harmony, Pantone Edition has been completely updated with Pantone colors and new text.The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling Color series. This edition has been completely revised from start to finish, and now features new text by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color "moods" that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date.This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.

Autorentext

Leatrice Eiseman is a color specialist who has been called “the international color guru” and is recognized by Fortune magazine, The Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, The Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.

Klappentext

The bestselling color reference guide—updated from cover to cover by color expert Leatrice Eiseman, executive director of the Pantone Color Institute.

Color is the single most important design element in creating mood and style. It influences our feelings, our well-being, and our perceptions. It’s the visual cue that engages us, draws us in, and connects us to our environment and the things we love. The Complete Color Harmony, Pantone Edition, is your comprehensive guide to harnessing this extraordinary power. Inside, Eiseman covers every aspect of color:

• The foundations of color theory, including the biology of seeing color, basic terminology like hue and saturation, color harmony, color temperature, and the color wheel
• The psychology of color, with a psychological and cultural analysis of each color of the rainbow
• 30 curated color moods—from Playful to Nostalgic, Reliable to Transcendent—each paired with 36 Pantone color combinations
• Personal colors—what your color likes and dislikes say about your personality
• Color trends and forecasting, their commercial origins, and how and where trend information is gathered
  Whether you’re seeking color inspiration for your next design, art, or craft project, looking to evoke specific moods through color, or simply curious about its possibilities, The Complete Color Harmony, Pantone Edition is the definitive guide.

Inhalt

Foreword
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel:  What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
            How to define major messaging
            Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals

Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
 Personal Colors: What do they say about you?
Color Trends and Forecasting
            Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
            History/culture
            Sources of inspiration
Importance in marketing