Is Brazil ready to take its place among the world's leading powers? The authors examine Brazil's hard power and soft power resources, assessing the challenges the country will need to overcome in order to build its own "Brazilian dream" and project itself on the international stage.

Autorentext
Lourdes Casanova is Senior Lecturer at Johnson Graduate School of Management, Cornell University, USA. Formerly at INSEAD, she is currently a member of the World Economic Forum's Global Agenda Council on Latin America and of the ICT Innovation task force of the B20. She also the author of Global Latinas: Latin America's Emerging Multinationals (2009).

Julian Kassum is an independent consultant and researcher. He has worked at the International Chamber of Commerce (ICC) and the oil and gas company Total. He serves as executive director of ICC Argentina since October 2013 and is the author of The G20: A Business Guide (2012).

Inhalt
Introduction: Brazil at a CrossroadsList of Figures and Tables PART I: A CHAMPION OF SOFT POWER 1. A Friendly Giant 2. The Brasilia Consensus: Still a Valid Model? PART II: A HARD POWER NATION IN THE MAKING 3. Brazil's Economic Power 4. Brazilian Companies Going Global PART III: WHAT WILL PROPEL BRAZIL FORWARD? 5. Strengthening Economic Competitiveness 6. Sustaining Social Innovation 7. In Search of a Role on the Global Stage Conclusion: How soon will Brazil lead?