Vorwort

Baker Bettie Social Media

Website

• 1.8 mil pageviews a month
• https://bakerbettie.com

YouTube Channel

• 126K Followers | 9M Views

• Her YouTube has grown by 73K followers (138%) in the past 12 months

• Her audience is 69.1% Female and 30.9% Male

• Majority of audiences is between 18 and 44

• Largest region audiences are in the US, with additions of Canada, UK, India, and the Philippines

• https://youtube.com/bakerbettie Online Baking School

• 7200 students currently enrolled

• https://betterbakingschool.com Email List

• 28.5K subscribers

• Has engaging email subscription with 104% growth in past year (+15K subscribers)

• Introduces baking fundamentals to new subscribers before sharing unique recipes and techniques TikTok

• 112.6K Followers | 3.9M Likes

• Has grown +117K followers since starting in Nov 2020

• Audience is 84% Female and 16% Male

• Largest regional audience is US (68%), with following countries of the UK, Canada, Mexico, and Australia

• Most viewed content are baking techniques and recipes

• https://www.tiktok.com/@bakerbettie?lang=en Instagram

• 20.1 K followers

• https://instagram.com/bakerbettie Baker Bettie Facebook

• 51,683 followers

• https://facebook.com/bakerbettie Facebook Baker Bettie's Community Group

• 3K members | 20 posts per week

Pinterest

• 36.2K Followers | 4.2M Monthly Views
• https://pinterest.com/BakerBettie

The author is also very well connected in the blogging and baking world and has close friendships with many people with large audiences. Many of these people would be happy to receive a copy of the book and share it to their instagram stories and possibly other social media and/or website. A few people she is well connected with include:

• Sally McKenney of Sally's Baking Addiction
• Gemma Stafford of Bigger Bolder Baking
• Amanda Rettke of I am Baker
• Zoe Francois of Zoe Bakes
• Brian Hart Hoffman of Baked from Scratch Magazine and The Bake Feed
• Jocelyn Delk Adams of Grandbaby Cakes
• Laura Davidson of A Beautiful Plate
• Emily Nejad of Bon Vivant Cakes
• Lindsay Landis of Love and Olive Oil
• Kit Graham of The Kittchen
• Danielle of Live Well Bake Often
• Bonnie Ohara of Alchemy Bread
• Phillip Fryman of Southern Fatty
• Shauna Server

Podcasts:

• Green Apron Company's Cookbook Love Podcast Episode 125 (01/23/2021): Being a Cookbook Reader and Writer with Kristin 'Baker Bettie' Hoffman

  • https://greenapron.com/cookbooklove/episode-125-being-a-cookbook-reader-and-writer-with-kristin-baker-bettie-hoffman/

• The Mothball Prophecies Episode 32: Baker Bettie

  • https://www.themothballprophecies.com/episodes/4ri76822b057faxngukc31pvndnv17 Media Hits: National Festival of Breads (05/10/2019): 'Baker Bettie' Utilizes Science in National Festival of Breads Entry

• https://nationalfestivalofbreads.com/hints-and-happenings/%E2%80%98baker-bettie%E2%80%99-utilizes-science-in-national-festival-of-breads-entry Wandercooks (09/18/2020): Full Time Foodies with Kristin from Baker Bettie

• https://www.wandercooks.com/kristin-baker-bettie/ Borderland Rainbow Center's Romantic Dinner for You: Dessert with Baker Bettie (02/06/2021)

• https://mangopublishinggroup.com/event/baker-bettie-event-with-borderland-rainbow-center/ One Green Planet (06/16/2021): Kristin Hoffman: Blogger, Baker, Bettie

• https://www.onegreenplanet.org/author/kristin_hoffman/ Baker Bettie's Sourdough Retreat (10/29/-10/31/2021)

• https://www.eventbrite.com/e/baker-betties-sourdough-retreat-womens-baking-retreat-tickets-90726827383

Autorentext
Kristin Hoffman, also known as "Baker Bettie," is a trained chef, baking science geek, and the baking instructor at BakerBettie.com. Kristin's approach to baking is to teach foundational recipes, baking techniques, and approachable baking science. Her belief is that gaining an understanding of the processes and the "whys" in baking helps foster confidence in the kitchen. She teaches workshops in Chicago & the surrounding areas along with private classes and corporate events. The BakerBettie.com website is where she shares her recipes, classic baking techniques & approachable baking science tips.

Sally is a mother, baker, blogger, author, and food photographer. She started Sally's Baking Addiction in 2011 as a personal blog. Her small hobby blog quickly ignited a passion for food photography as well as a desire to teach othersnot just what to bake, but how to bake.

Just a year and a half after launching the blog, Sally quit her full-time job to build Sally's Baking Addiction into the business it is today. She has written, photographed, and published more than a thousand from-scratch recipes and written three cookbooks.

Klappentext

Learn Pastry Recipes from Professional Cook Baker Bettie“I wish I had this book when I started baking! It’s not only a collection of amazing recipes, but it answers the ‘why’ to your baking questions.”―Gemma Stafford, chef, author, and host of Bigger Bolder Baking

#1 Bestseller in Professional Cooking, Pastry Baking, Cake Baking, Pies, Desserts, and Cookies

Do you find baking difficult, or are you just not sure how it works? This cookbook is your new go-to baking book full of pastry recipes and more. 

Baking from scratch can be hard. The science of baking is a particular science that requires precise measurements and steps. But with professional cook Kristin Hoffman, aka Baker Bettie, the science behind baking becomes second nature! Baker Bettie’s Better Baking Book is like a lifetime’s worth of baking classes. This baking book lays a foundation of basic baking skills and tools for mastering cake, cookie, pie, and pastry recipes that are sure to boost your baking confidence.

Learn top tips from a professional cook. Consider Baker Bettie’s Better Baking Book your at-home culinary and baking classes guide. This baking book goes beyond the recipe by teaching the science behind baking, from measurements, techniques, and step-by-step processes, to directions on how to use base recipes to create endless drool-worthy baked goods. This book ensures that you are able to tackle any baking task, such as pastry recipes, making cakes, baking pies, making cookies, and cake decorating with confidence!

In this baking book, learn more about:

• The science of baking from a professional cook
• Foundational baking techniques and mixing methods
• How to bake from scratch 
• How master formulas are used to bake a ton of delicious and easy recipes!

If you enjoyed books like Beginner's Baking Bible, Small Batch Baking, or Nadiya Bakes, you’ll love Baker Bettie’s Better Baking Book!

Zusammenfassung
A guide for building baking confidence through classic baking techniques, approachable baking science, and adaptable base recipes.

Leseprobe

How this Book Works

For the past few years, I have toyed with the idea of writing this book. I wanted to translate the approach culinary school had for the home baker. I felt confident that if I could guide bakers through mixing methods, techniques, and approachable baking science, they would feel more confident with baking and love it as much as I do.

I have been teaching baking online for the last 10 years and it's a wonderful medium to connect with people from all over the world. But it is more difficult to guide bakers through a wide range of topics sequentially, which is why I'm ecstatic about sharing this book with you!

While you can dip in and out of this book for recipes, I'm going to encourage you to go through this book sequentially from start to finish. It is laid out in a way to guide you through less…