Marketing for Social Change

Autorentext

Kian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers based in London, UK. He was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.

Klappentext

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.