This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

Offers detailed case studies on nine Japanese MNEs based on wide-ranging data from interviews and questionnaires Provides a thorough analysis of past and present global strategy and outlines an approach for companies to take in the future Outlines the concept of 'monozukuru' and its importance to international business strategy Covers multinational companies such as Denso, Furukawa Electric and Yamaha Motor

Autorentext

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

Inhalt

1. Introduction.- 2. The Process of 'Monozukuri' in Global Business Environments.- 3. Hybrid Theory and Japanese Global Management.- 4. Case Studies on Japanese MNEs: Global Strategy.- 5. Prospective Global Markets.- 6. Golden Rules in Global Corporate Strategy.