This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.

Inhalt
Preface
Acknowledgements
Introduction

1. The Growing Impact of African-American Women-Owned Businesses
2. You Want to Do What? Turning Your Idea Into Your Business
3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition
4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships
5. Adding Value: Building Mutually Beneficial Strategic Partnerships
6. Your Network Is Your Net Worth: Building Your Relationship Currency
7. Where's the Money? Solutions to Fund Your Business and Business Development
8. Making You a Priority: Leveraging Internal Strengths
9. Keeping It Moving: Developing a Resilient Mindset
10. Faster, Smarter, Harder: Taking Your Business to the Next Level
11. Coding for the Future: New Frontiers for African-American Women in Technology
12. Why Should Guys Have All the Fun?: Entrepreneurial Opportunities in Non-Traditional Industries
13. Intrapreneurship: Adding Entrepreneurial Value and Innovation Within a Corporation
14. Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses
15. Conclusion
16. About the Authors
17. References
18. Index