Informationen zum Autor Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. Klappentext A true nuts and bolts guide, this book takes you step-by-step through doing a research project in business so you can feel confident completing your assessment. Inhaltsverzeichnis Chapter 1: An Introduction to Business Research Chapter 2: Developing a Research Topic Chapter 3: Conducting a Literature Review Chapter 4: Addressing Ethical Issues Chapter 5: Establishing a Research Design Chapter 6: Quantitative Methods Chapter 7: Qualitative Methods Chapter 8: Using Secondary Data Chapter 9: Sampling Chapter 10: Analyzing Quantitative Data Chapter 11: Analyzing Qualitative Data Chapter 12: Writing Up and Presenting your Research

Klappentext

A true nuts and bolts guide, this book takes you step-by-step through doing a research project in business so you can feel confident completing your assessment.

Inhalt

Chapter 1: An Introduction to Business Research
Chapter 2: Developing a Research Topic
Chapter 3: Conducting a Literature Review
Chapter 4: Addressing Ethical Issues
Chapter 5: Establishing a Research Design
Chapter 6: Quantitative Methods
Chapter 7: Qualitative Methods
Chapter 8: Using Secondary Data
Chapter 9: Sampling
Chapter 10: Analyzing Quantitative Data
Chapter 11: Analyzing Qualitative Data
Chapter 12: Writing Up and Presenting your Research