Willkommen, schön sind Sie da!
Logo Ex Libris

Internet Age of Competitive Intelligence

  • Fester Einband
  • 236 Seiten
(0) Erste Bewertung abgeben
Bewertungen
(0)
(0)
(0)
(0)
(0)
Alle Bewertungen ansehen
A reflection on the topic of competitive intelligence (CI). It reviews problems in the development of CI since the 1980s, discuss... Weiterlesen
CHF 119.00
Print on demand - Exemplar wird für Sie besorgt.
Bestellung & Lieferung in eine Filiale möglich

Beschreibung

Klappentext

A reflection on the topic of competitive intelligence (CI). It reviews problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from the growing body of CI information, knowledge and literature.



Inhalt

Who is Using Competitive Intelligence? Where is Competitive Intelligence Now?; What has Happened to CI? A New Era of Business Research - Ten Years After; the CI Process - and its Problems; Needs Determination for CI Research and Analysis; Collection Issues -Research Strategies and Techniques; the Rise in Importance of Secondary Sources; Using Online Databases; How to Use the Internet; Effective CI Techniques to Supplement Secondary Research; Analysis; Presentation and Dissemination; Legal and Ethical Issues; Securing and Protecting Competitively Sensitive Information; Management Issues; Operational Issues.

Produktinformationen

Titel: Internet Age of Competitive Intelligence
Autor:
EAN: 9781567202045
ISBN: 978-1-56720-204-5
Format: Fester Einband
Herausgeber: Quorum Books
Genre: Betriebswirtschaft
Anzahl Seiten: 236
Gewicht: 525g
Größe: H240mm x B161mm x T17mm
Jahr: 1999