Beschreibung

Klappentext

A reflection on the topic of competitive intelligence (CI). It reviews problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from the growing body of CI information, knowledge and literature.

Who is Using Competitive Intelligence? Where is Competitive Intelligence Now?; What has Happened to CI? A New Era of Business Research - Ten Years After; the CI Process - and its Problems; Needs Determination for CI Research and Analysis; Collection Issues -Research Strategies and Techniques; the Rise in Importance of Secondary Sources; Using Online Databases; How to Use the Internet; Effective CI Techniques to Supplement Secondary Research; Analysis; Presentation and Dissemination; Legal and Ethical Issues; Securing and Protecting Competitively Sensitive Information; Management Issues; Operational Issues.

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