Nowadays advertising seems to be ubiquitous. We notice it everywhere, and we seem to intuitively grasp its pervasive nature. But is it possible to define it? This book is a pioneering attempt to offer a definition of the omnipresence of advertising.

Autorentext

Joanna Iwanowska, PhD, is an ethicist whose research focuses mainly on relational ethics, especially relational autonomy, and the ethics of advertising. She is a lecturer at the Philosophy Department, University of Warsaw, and an editor at the academic journal ETYKA.

Inhalt

Acknowledgments - 0 Setting the Scene - 1 Portraying the Omnipresence of Advertising - 2 Arguing Against the Omnipresence of Advertising Through the Lens of Relational Autonomy - 3 Conclusions: Towards Ad- Freedom - 4 The Legal Appendix - 5 The Ethical Appendix - 6 The Short Linguistic Appendix - References