Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.

Vorwort
A study of 224 emerging technology firms in Germany

Autorentext

Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.

Inhalt
Basics of investigation.- Conceptualization of market-driving behavior in emerging firms.- Measurement of market-driving behavior in emerging firms.- Empirical study of market-driving behavior in emerging technology firms.- Discussion.- Summary.