Success Factors for Future Growth of Car Sharing Services

Von:

Jens Kopp

Beschreibung

New primary research on the use of car sharing New primary research on the use of car sharing Autorentext Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management. Klappentext New primar...

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Beschreibung

New primary research on the use of car sharing

Autorentext

Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management.

Klappentext

New primary research on the use of car sharing

Inhalt

The Transformation in the Automobile Industry.- State of the Automobile Industry: Porter's Five Forces.- Research Design: Empirical Field Research on Potential Car Sharing Users.