Eye Tracking in User Experience Design

Informationen zum Autor Jennifer Romano Bergstrom has been conducting quantitative and qualitative user-centered research for over 12 years. She is currently a Senior Research Associate at Fors Marsh Group and runs their user experience efforts both in the field and in their state-of-the-art laboratory. She is currently the Vice President of UXPA DC and President-Elect of DC-AAPOR. Jennifer received her B.A. in Psychology from Central Connecticut State University! and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America. Andrew Schall has over 10 years of experience as a UX researcher and designer and is currently Director of User Experience at SPARK Experience Design! a UX consulting firm outside Washington! DC. He is currently a Ph.D. candidate in Human-Centered Computing at the University of Maryland! Baltimore County. Andrew has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac! Fossil! GlaxoSmithKline! NASA! PBS! and U.S. Department of Energy. He is a frequent presenter on eye tracking! speaking at conferences including Human Computer Interaction International! User Experience Professionals Association! and User Focus. Klappentext Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Inhaltsverzeichnis 1. Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom 2. Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips 3. Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach 4. Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill 5. Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom 6. Information Architecture and Web Navigation, by Andrew Schall 7. Web Content, by Ian Everdell 8. Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot 9. Social Media, by Lorenzo Burridge 10. Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl 11. Gaming, by Veronica Zammitto and Karl Steiner 12. Older Adults, by Eugene Loos and Jennifer Romano Bergstrom 13. Low Literacy Users, by Angela Colter and Kathryn Summers 14. The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom ...

Klappentext

Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.

Zusammenfassung

"...once I began, I couldn't put the book down. Before I knew it, I found myself evangelizing the method and exploring ways to purchase an ET system at my company...provides a great framework for understanding ET and how to apply it." --User Experience Magazine, Eye Tracking in User Experience Design

" The text is easily readable throughout. I recommend this book to anyone interested in the evaluation of UX of any type of software system." - Computing Reviews

Inhalt

1. Introduction to Eye Tracking, by Andrew Schall and Jennifer Romano Bergstrom 2. Visual Search, by Soussan Djamasbi and Adrienne Hall-Phillips 3. Usability Testing, by Erica Olmsted-Hawala, Temika Holland, and Victor Quach 4. Physiological Response Measurements, by Jennifer Romano Bergstrom, Sabrina Duda, David Hawkins, and Mike McGill 5. Forms and Surveys, by Caroline Jarrett and Jennifer Romano Bergstrom 6. Information Architecture and Web Navigation, by Andrew Schall 7. Web Content, by Ian Everdell 8. Commerce Websites, by Wilkey Wong, Mike Bartels, and Nina Chrobot 9. Social Media, by Lorenzo Burridge 10. Mobile, by Jibo He, Christina Siu, Barbara Chaparro, and Jonathan Strohl 11. Gaming, by Veronica Zammitto and Karl Steiner 12. Older Adults, by Eugene Loos and Jennifer Romano Bergstrom 13. Low Literacy Users, by Angela Colter and Kathryn Summers 14. The Future of Eye Tracking and User Experience, by Andrew Schall and Jennifer Romano Bergstrom