Market Your Business

Vorwort

Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:

• Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
• Newsletters: Entrepreneur Daily: 156K Active Subscribers
• Book of the Week: 21.1K Active Subscribers
• Franchise: 48K
• Entrepreneur.com-15MM Social Followers
• Book launch advertising in Entrepreneur print and digital magazine 
• Email campaign to minimum 340K Entrepreneur subscribers
• Featured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
• Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
• Book cover and text links within related articles and channels on Entrepreneur.com
• Content campaigns shared via Entrepreneur's social networks (13+ million engaged)

• Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author

• Author will promote the book to her network as a speaker and global authority as a marketing expert.
• Author will host various webinars and Q&A on Entrepreneur.com
• Articles and excerpts written in promotion of the book and distributed via Entrepreneur and our network. 
• Social media posts on authors account on a regular basis. 

Autorentext

Jeanette Maw McMurtry is a global authority, columnist, and keynote speaker on consumer psychology and emotionally-based marketing strategies. Her forward-thinking ideas and insights inspire executives, and she teaches marketers at all levels to turn high-level concepts into affordable tactics that achieve “unthinkable” ROI. Jeanette has written for various publications, authored Marketing for Dummies, and hosted a radio talk show for Voice America, earning praise for her inspiring and innovative sessions worldwide.

Zusammenfassung

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace.

Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to:

• Define your value and distinguish your brand in the marketplace.
• Comprehend the trends, attitudes, and purchase criteria influencing your customers.
• Gain insights into the psychology driving consumer behavior and choices.
• Develop and implement a marketing plan to achieve revenue goals.
• Create engaging content and optimize digital advertising strategies.

This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.