Vorwort
Target entrepreneurs and small- and medium-sized businesses Work with a professional book publicist Blog and write as a guest for other blogs and e-publications Speak at business conferences, seminars, colleges, and universities Employ Guerilla Marketing tactics to spread the word Connect with audience on various social media platforms Distribute biweekly e-newsletter to list of 15K+ Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews

Autorentext

Jason Myers is the Chairman of Guerrilla Marketing Global LLC, and co-author of the Guerrilla Marketing volume of books. He is a perpetual sponge for knowledge and a long-time marketer, entrepreneur, and business leader who has co-authored several books. Jason’s Guerrilla Marketing journey began over three decades ago. Since then, he has been involved with starting, growing, and selling multiple businesses, from: startups to multi-billion-dollar Fortune 50 enterprises in many industries. He has used Guerrilla Marketing and agile scaling process principles in his role as: founder, investor, or executive. Jason currently works with businesses world-wide of all sizes and stages, to deploy effective and efficient marketing and growth strategies. He is extensively teaching, coaching, consulting, and speaking on the topics of marketing for organizations. His ongoing efforts to learn, apply, and teach are instrumental in shaping the future of Guerrilla Marketing, which is an ongoing series of books, courses, and events to provide powerful methodologies to today’s businesses. 

Jason has served on boards and in key roles with various private and philanthropic organizations where his business acumen helps to shape the world we live in. He uses his experience as an early entrepreneur to help people to succeed by being Guerrilla in all areas of business. His blend of operational and marketing experience is a key driver in making Guerrilla Marketing actionable for the world’s businesses.

Merrilee Kimble is an entrepreneur, the Chief Creative Officer of Guerrilla Marketing Global, LLC and a co-author of the Guerrilla Marketing volume of books. With a degree in Business/Marketing and extensive experience and accolades with a Fortune 50 company, Merrilee has managed multi-million-dollar advertising and marketing activities and budgets to execute successful multi-language marketing. The combination of large-corporation marketing and advertising, boot-strapped entrepreneurial management and marketing endeavors and global marketing practices observed as an avid traveler, has created a diverse pool of experience that she utilizes to help shape the future of Guerrilla Marketing. As marketing is becoming more complex, by the day, she is passionate about making sure Guerrilla Marketing is here for businesses now and long into the future. 

Merrilee is focused on helping businesses build a strong marketing foundation and turn complicated marketing into the simple and delightful task of continually executing fresh and consistent marketing tactics with easy-to-use tools that help them know, attract, and connect with their customers, while their profits soar. Guerrilla Marketing is an ever-evolving opportunity for businesses to succeed and our volume of books will keep businesses grounded in powerful knowledge that allows them to successfully reach for the stars.

Klappentext

Guerrilla Marketing was introduced to the world in a self-titled book in 1984 by Jay Conrad Levinson, and Jason Myers and Merrilee Kimble are continuing his unconventional system of marketing by providing the Guerrilla Marketing tactics, tools and tips that every business needs to succeed and generate profits.