Small children are regularly captivated by programmes made especially for them ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.

Autorentext
JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

Inhalt
Acknowledgements List of Illustrations Understanding Preschool Television as a Production Ecology Safe at Home: The Origins of Preschool Television as a Public Service Project Growing Up: The Rise of the Global Market in Preschool Programming Broadcaster Perspectives on Preschool Production Players in Rights Management and Production Production Preliminaries - Development and Research Production Checklists, Rules and Assumptions In Production Spinning Off Profits: Ancillary Exploitation and the Power of Retail Policy Interventions and the Crisis in Children's Television (co-written with Alessandro D'Arma) The Bigger Picture: Preschool Television in its Critical and Aesthetic Contexts (co-written with James Walters) Conclusions and Future Outlook Notes Bibliography Index