This book teaches readers the essential knowledge they need to design toys. It is a stimulating guide for those eager to learn the tools of the trade and offers an enlightening account, full of original ideas, for anyone passionate about the wonderful world of children and education.

Designing toys is, above all, about learning to listen and appreciate the beauty within us and around us - with the naivety, freshness, and curiosity of children. It is about knowing how to choose the right shapes and colors to communicate that beauty effectively.

This book is a liberating introduction that unlocks creativity, allowing readers to bring their ideas to life.

Cover image: Fork-ship, Traffic line, Fratelli Guzzini (2017), design Irene Guerrieri.

Unlocks the creative potential of toy designers Provides working methods and applicable tools for toy design Presents practical exercises to train your creativity

Autorentext

Irene Guerrieri was born and educated in Rome. As an architect, she dedicates her research and her entire professional activity to the study of design, with particular attention to design for children and educational toys. With leading companies in the sector both in Italy and abroad, she creates many products placed on the global market. She has won numerous awards and participates in international exhibitions. She is a teacher of toy design; she holds seminars and workshops at universities and specialization schools. Her preferred languages of communication are painting and illustration. She is also author of the ITA-ENG title Designing Educational Toys & Spaces (FrancoAngeli, 2024), and of the Italian title Forme e colori nelle fiabe. Come da un racconto può nascere un gioco (Erickson 2022), and also of various interactive and illustrated children's books.

Inhalt

Game and toy.- A dive into memory.- Relationships between objects of memory.- Decomposition.- Union and separation.- Transformations.- Mathematics in games.- Shapes and colors in fairy tales.- The choice of language.- Child and adult.- The illustrated toy.- Safety.- The realization of the project.- Asian production.- Conclusions.