This open access book offers a roadmap for creating businesses that not only thrive in the present but also contribute meaningfully to a sustainable future. Featuring papers presented at the 5th International Conference on Modern Trends in Business, Hospitality, and Tourism (ICMTBHT5) held in Cluj-Napoca, Romania, this book focuses on uncovering the intricate dynamics of building and sustaining businesses with eco-friendly and resilient approaches. The book also provides applicable frameworks and success stories that redefine the landscape for entrepreneurial ventures. Researchers, academics, scholars, and professionals interested in smart and sustainable development in the digital era are offered innovative models, case studies, and proven strategies that redefine the paradigm of sustainable business practices in a volatile, uncertain, complex, and ambiguous (VUCA) environment.

This book is open access, which means that you have free and unlimited access Offers a roadmap for creating businesses that thrive in the present and contribute meaningfully to a sustainable future Explores the dynamics of building and sustaining businesses with eco-friendly and resilient approaches Features innovative models, case studies, applicable frameworks, and strategies

Autorentext

Adina Leti ia Negrüa is a Professor and the International Relations Coordinator at the Faculty of Business, Babe -Bolyai University in Cluj-Napoca, Romania. Her expertise spans intercultural management, hospitality and hotel management, and strategic management. She has authored 18 books and book chapters, as well as more than 85 articles published in international scholarly journals. Her research covers topics such as event tourism, leadership, cultural and sustainable tourism, destination management, and strategic management. She has also served as a member or coordinator of various research and industry projects.

**Monica Maria Corö **is Associate Professor at the Faculty of Business, Babe -Bolyai University of Cluj-Napoca, Romania. She teaches subjects in the areas of management, tourism, and hospitality. Her research covers topics related to destination management organizations, sustainable tourism, rural tourism, entrepreneurship, and SMEs and adds up to over 100 articles, books, and book chapters published in national and international conferences and reputable journals and books. She is a member of the FuTourWork Horizon project dedicated to workers’ wellbeing in tourism and hospitality.

Inhalt

Chap 1: Macroeconomic Climate in 2025-From World Economy to National Economy.- Chap 2: The Economic Impact of US-China Tensions.- Chap 3: Transforming Workplace Well-Being through Innovation and Embodiment.- Chap 4: The Role of Higher Education in Facilitating Labor Market Integration.- Chap 5: Adapting Vocational Education for Industry 5.0 by Transforming the Professional Identity of VET Trainers in Carpentry.- Chap 6: Environmental Quality, Energy Consumption, and Economic Growth: A Quantitative Approach.- Chap 7: Leadership Structure and Implications of Partial State Ownership in the Hospitality Sector.- Chap 8: CSR and Quantity Leadership in Restaurant Competition.- Chap 9: The Efficiency of Accommodation Units Influenced by Comfort Category.- Chap 10: Curating the Countryside: Emerging Business Models in Cultural Tourism in Rural Areas.- Chap 11: Adaptive Reuse of Historic Urban Spaces: The Role of Context in Interior Redesign for Tourism.- Chap 12: Hospitality in Romanian Hospitals: A Modern Customer Experience.- Chap 13: Critical Review of Customer Experience Research in Sports Events and Tourist Attendance Decisions.- Chap 14: Are Romanian Tourist Resorts Smart? A Destination-Based Analysis.- Chap 15: The Importance of Smart Technologies in Tourism Businesses. Towards Metaverse and Tourism Data Space.