Autorentext

Dr. Szende is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK.

Klappentext

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Inhalt

1. Introduction to Hotel Revenue Management 2. The Fundamentals of Pricing Hotel Guest Rooms 3. Evolving Hotel Segmentation 4. Key Hotel Distribution Channels 5. Competitive Analysis in Hotel Revenue Management 6. Hotel Revenue Forecasting and Budgeting 7. Performance Analysis in Hotel Revenue Management 8. Market Data for Hotel Revenue Management 9. Restaurant Revenue Management: Basic Concepts 10. Restaurant Revenue Management: Advanced Demand Management Concepts 11. Restaurant Revenue Management: Advanced Supply Management Concepts 12. Function Space Optimization 13. Cruise Revenue Management 14. Total Revenue Management 15. Revenue Management: Hotel Owner's Perspective