In this book key predictors of renewable feedstock adoption to achieve carbon neutrality in the European chemical industry are explored. Systematic data collection for the analysis was conducted through semi-structured expert interviews and document analysis, validating existing theories, including agent-based models of innovation diffusion, the multi-level perspective of socio-technical transition and technological innovation systems. The research findings led to insights on the key predictors of renewable resource adoption and support practitioners to manage the transition to carbon neutrality.

Autorentext

Hendrik Hermann Eckart Ahrens is an innovation manager and lecturer with interest in attitude measurement and data analysis in business research and sustainability transition.

Inhalt

Introduction.- Business case description.- Review of determinants for eco-innovation adoption.- Theoretical framework.- Testable model.- Research methodology.- Case study results.- Results from document analysis.- Discussion.- Corporate publications for document analysis.