Data Analytics for Marketing

Autorentext

Guilherme Diaz-Bérrio is the Head of Marketing Analytics at Kindred Group, one of the 10 largest gambling operators. He helps improve marketing efforts across various platforms. His career started in finance at a hedge fund and moved through the automotive industry at BMW Group and BMW Financial Services, before coming to Kindred Group. He graduated with a degree in economics from ISEG, University of Lisbon, and has additional training in data science and econometrics. He is also the co-founder of Pinemarsh, a data analytics and digital marketing consulting firm.

Klappentext

This book covers the fundamentals of how to provide context to your marketing data and derive data-driven insights using Python. It equips you with the tools and techniques you need to use on specific datasets to answer marketing questions.