What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

Globalization internationalization overseas subsidiaries Corporate culture intercultural interaction National culture local adaptation Modernization of corporate values as result of internationalization new economy

Autorentext

After his master's degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

Inhalt

Reflexive Economic Globalization

Role of Soft Factors and Intercultural Competence

Corporate Cultural Profile of German Companies

Self-Interrogation of Traditional Values and Practices
Challenges of the Global Information Age