The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling.

8 factors to succeed in today's online retail space with best practices

Autorentext

Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany.

Inhalt
Online Retailing in Transition Revolution, not Evolution.- New Online Retailing What Does It Mean?.- Eight Success Factors in New Online Retailing.- Best Practices in New Online Retailing.- Risks and Benefits of New Online Retailing.