Design Basics offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies. Extended and revised edition Concise introduction to industrial design History of design as well as outlook to the future Description of processes and product functions

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Gerhard Heufler (1944-2013) was an Austrian industrial designer and co-founder of the degree program Industrial Design at the FH JOANNEUM in Graz. He received numerous national prizes for design. Michael Lanz , born in 1965, is one of the three directors of the strategic design con - sulting agency designaffairs GmbH. Since 2014 he has been head of the Institute for Product and Transportation Design at the FH JOANNEUM in Graz. Martin Prettenthaler , born in 1969, is free - lance designer and architect, and teaches at the degree program Industrial Design of the FH JOANNEUM. He organizes exhibi - tions and symposiums on the topic design.