The book provides the essentials to write a successful businessplan. Methods and best practices represent the experience of many years in consulting from a leading consulting firm. Even readers without background in business are given a professional introduction in the field of business planning.

Provides the experience and best practices of a leading consulting firm Contains crucial questions that give a roadmap to the writing of a businessplan Includes supplementary material: sn.pub/extras

Inhalt
Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.