Autorentext

Creator of the Reader Expectation Approach to writing in the English Language, George David Gopen, JD, PhD, is Professor Emeritus of the Practice of Rhetoric at Duke University. His landmark 1990 American Scientist article, "The Science of Scientific Writing," has been reprinted and taught at universities worldwide for 35 years.

Klappentext

A revision and expansion of Gopen's highly acclaimed and widely influential 1990 American Scientist article "The Science of Scientific Writing," this book introduces the Reader Expectation Approach - how writers need to understand certain expectations of readers in order to control both the writer's writing process and the reader's interpretive process.