This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions whether professionally or privately to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

Gives an overview over different concepts and models of pricing Introduces the Blackblot Market-Value Pricing™ Model Provides readers with tools to improve pricing strategies

Autorentext

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Inhalt
Pricing Fundamentals.- Value Concept.- Pricing Influencers.- MVP Model.- Blackblot Market-Value Pricing™ Model Glossary.- Blackblot Market-Value Pricing™ (MVP) Model.