For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

Investigates current developments, problems, and reforms associated with sports programs of schools in higher education Emphasizes how some schools reallocated their resources to compete athletically and to expand, market, and operate their major and minor sports Examines how colleges and universities can increase their revenue base and inform their athletic directors, coaches, and student-athletes about potential issues with commercialism Includes supplementary material: sn.pub/extras

Autorentext

Born in Terre Haute, Indiana in 1941, Frank Jozsa completed elementary and secondary schools there and then in 1963, graduated with a Bachelor of Science in accounting from Indiana State College. After serving as a logistics officer for five years in the military, he worked for Ford Motor Company in Detroit, Michigan and then Indiana National Bank in Indianapolis, Indiana. In the early-to-mid-1970s, Jozsa earned a Master of Business Administration and then a Master of Science and Doctorate of Philosophy degrees in economics and since the late 1970s, taught classes in economics, statistics, and business administration to undergraduate and graduate students at various American colleges and universities. Besides teaching, he also authored articles, his memoirs, twelve books about the business, economics, and operations of major leagues and their franchises in professional team sports, and also another book on commercialism in college sports programs (SpringerBrief in Economics, 2013). After thirty-five years of full-time teaching, Jozsa retired in 2007 from Pfeiffer University in Charlotte, North Carolina.

Inhalt
Foreword.- Preface.- Acknowledgements.- Chapter 1: Introduction.- Chapter 2: Intercollegiate Athletics.- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation.- Chapter 5: Student-Athletes Environment.- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.